Lime aims to support women who believe that nature has the power to enhance their skin health. We value the natural beauty of the skin, seeking the best natural ingredients for your skin and hair. We choose the lime fruit as our brand image, as we feel it fits our approach, which is “be natural, be beautiful, be you”. Plus, the refreshing lime color helps us to deliver our natural, happy, and relaxed tone of voice to our audience.
We believe that a #DropOfNature is how you take your power back.